The Universal Cynic

Semin. Brodeur. Spezza. Huselius. Brassard. The fourth-round pick.

Stop spreading it. Why are you giving him the publicity he obviously craves? And don't start with the, "We need to expose him as the fraud he is!" How long has he been doing this - at least five years now? Nearly everyone knows that he shouldn't be taken seriously. This is no longer about him. It's about the people who insist they despise him, but are content to spew his garbage all over the Internet, regardless of whether it comes with a warning.

And what's with the new-school preamble of, "I heard this on the Internet/this is online everywhere"? We know where it's coming from. Your vague cover-up is doing nothing to help the matter.

Don't feed the machine. It doesn't matter if it's in jest, to point out his ridiculousness, or to just "put it out there." Very few of us - both bloggers and media - are truly in the business of legitimately chasing rumours. There's no need to broadcast these foolish ideas as quickly as possible, even in a casual fashion (such as Twitter).

Media, stop. Bloggers, stop. Hockey fans, stop. Stop talking about him, and stop spreading his [expletive] around.