The Universal Cynic

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Hockey Legend Mark Messier Unveils Leadership Award

NEW YORK – November 13, 2006 – COLD-fX™, the official immune enhancer of the National Hockey League and the NHL Players’ Association, in conjunction with the NHL, will announce the first monthly winner of the Mark Messier Leadership Award on Tuesday, November 14th at Madison Square Garden. The six-time Stanley Cup® champion and 16-time NHL All-Star is widely viewed as one of the greatest leaders in all sports.

Messier, with input from the NHL, will select a player in each month who best exemplifies leadership qualities on and off the ice.

At the conclusion of the regular season, the player who has demonstrated outstanding leadership skills on the most consistent basis will be selected as the recipient of the Mark Messier Leader of the Year Award.

And an interesting side bit:

At the end of the regular season, one overall Leader of the Year for the 2006/07 NHL season will be named recipient of the Mark Messier Leadership Award presented by COLD-fX. The Leader of the Year will have their name permanently engraved on the Mark Messier Leadership Award. The design of the award will be showcased later this year. COLD-fX will donate $25,000 to the overall winner’s favorite charity along with a COLD-fX Luxury Healthy Lifestyle Gift Basket including a one-year supply of COLD-fX.

Woo hoo!