The Universal Cynic

Ahem. Sorry about that. Bloody Team 1200.

Ever wondered what it's like to do business with a professional sports franchise? TUC's friend Steve Ladurantaye of The Globe and Mail recently conducted an interview with Ottawa Senators COO Cyril Leeder on that very subject. Here's a clip:

What can a small company do to better tailor its business pitches to pro sports teams?

Cyril Leeder: Be brief and specific. Be prepared to be competitive. If we make a commitment to use your service, you had better be prepared to make a commitment to be a season-ticket holder and sponsor of the hockey club.

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